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Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted.
Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.
- Published on: 2016-02-25
- Original language: English
- Number of items: 1
- Dimensions: 11.02" h x .75" w x 8.50" l, 2.31 pounds
- Binding: Hardcover
- 306 pages
About the Author
Andrew Fox has been an academic member of staff at the University of Huddersfield since 2003, and was recently conferred with a PhD by the School of Journalism, Media and Culture at Cardiff University. He also holds an MA in Communication Studies from the Institute of Communication Studies at Leeds University. Since completion of his PhD he has contributed to conference papers, journal articles and books on topics including genre studies, convergence within the newsroom environment and media events.
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