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Construir Marcas Poderosas / Building Strong Brands (Spanish Edition), by David A. Aaker
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Construir marcas sólidas es una necesidad ineludible para cualquier empresa que quiera sobrevivir y prosperar en un entorno crecientemente competitivo. La marca es un activo estratégico y la principal fuente de ventaja competitiva. Para demostrarlo Aaker utiliza casos de empresas reales como General Elctric, Kodak, McDonald
- Sales Rank: #5996606 in Books
- Published on: 2003-12
- Original language: Spanish
- Number of items: 1
- Binding: Paperback
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