Selasa, 28 Januari 2014

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Construir marcas sólidas es una necesidad ineludible para cualquier empresa que quiera sobrevivir y prosperar en un entorno crecientemente competitivo. La marca es un activo estratégico y la principal fuente de ventaja competitiva. Para demostrarlo Aaker utiliza casos de empresas reales como General Elctric, Kodak, McDonald

  • Sales Rank: #5996606 in Books
  • Published on: 2003-12
  • Original language: Spanish
  • Number of items: 1
  • Binding: Paperback

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Business Marketing (Text & Cases), by Krishna K Havaldar

This book (earlier known as Industrial Marketing) focuses on decision making in various business-to-business marketing scenarios. A valuable resource for undergraduate and postgraduate students of management and commerce, it also serves as reference material for practicing managers in this field. This edition has been made up-to-date by integrating new insights into the subject, which are a result of new research undertaken since the publication of the previous edition. NEW IN THIS EDITION: • A new chapter on Product and Brand Strategy • New and expanded coverage of topics and concept across all chapters • 27 new cases (A total of 39 cases) • New pedagogy including objective questions, key terms, and reference notes • “Case-chapter selection matrix”-linking cases to relevant chapters

  • Sales Rank: #6932922 in Books
  • Published on: 2010-10-10
  • Dimensions: 9.50" h x 1.29" w x 7.25" l,
  • Binding: Paperback
  • 570 pages

About the Author
"Krishna K. Havaldar is a Professor at the School of Business, Alliance University, Bangalore. He holds a Postgraduate Diploma in Business Administration from the Indian Institute of Management (IIM) Ahmedabad and a degree in electrical engineering from the University of Pune. Professor Havaldar has been a member of All India Management Association and has also served as the Dean at the Xavier Institute of Management and Entrepreneurship (XIME), Bangalore, and as the Principal at the RJS Institute of Management Studies, Bangalore. Prior to his career in academia, Professor Havaldar worked in the companies such as Blue Star Ltd, Crompton Greaves Ltd and Kirloskar Consultants for more than three decades in various capacities—starting from service engineer, area sales manager, regional marketing manager to marketing manager, general manager and vice-president. He has a number of publications and case studies to his credit and has also authored Business Marketing: Text and Cases, which is now in its third edition. Professor Havaldar devotes his leisure time to yoga and meditation and prefers spending quality time with his family. Cricket is his another leisure interest. He had indeed played Ranji Trophy Tournament for Maharashtra."

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Senin, 20 Januari 2014

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This is the first book to be published on one of the greatest American designers of the 20th Century, who was as famous for his work in film as for his corporate identity and graphic work. With more than 1,400 illustrations, many of them never published before and written by the leading design historian Pat Kirkham, this is the definitive study that design and film enthusiasts have been eagerly anticipating. Saul Bass (1920-1996) created some of the most compelling images of American post-war visual culture. Having extended the remit of graphic design to include film titles, he went on to transform the genre. His best known works include a series of unforgettable posters and title sequences for films such as Alfred Hitchcock's Vertigo and Otto Preminger's The Man With The Golden Arm and Anatomy of a Murder. He also created some of the most famous logos and corporate identity campaigns of the century, including those for major companies such as AT&T, Quaker Oats, United Airlines and Minolta. His wife and collaborator, Elaine, joined the Bass office in the late 1950s. Together they created an impressive series of award-winning short films, including the Oscar-winning Why Man Creates, as well as an equally impressive series of film titles, ranging from Stanley Kubrick's Spartacus in the early 1960s to Martin Scorsese's Cape Fear and Casino in the 1990s. Designed by Jennifer Bass, Saul Bass's daughter and written by distinguished design historian Pat Kirkham who knew Saul Bass personally, this book is full of images from the Bass archive, providing an in depth account of one of the leading graphic artists of the 20th century.

  • Sales Rank: #51937 in Books
  • Brand: Bass, Jennifer/ Kirkham, Pat/ Scorsese, Martin (FRW)
  • Published on: 2011-11-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.75" h x 1.75" w x 10.50" l, 6.80 pounds
  • Binding: Hardcover
  • 428 pages

Review
"Few cineastes would disagree that, among designers of motion-picture graphics, Saul Bass is the king of them all." --Metropolis.com

"Saul Bass ... Possibly the most famous graphic designer of all time....yet no definitive monograph of his prolific, monumental work has existed--until now."--The Atlantic

"Surely Bass already has a monograph--he must. But he didn't, until now.....Today, everyone claims to be a multidisciplinary designer, but Bass was one of the first to be commercially successful at it--45 years ago."

Saul Bass, best known for transforming the way movies begin, was in fact a designer of incredible versatility. As design historian Pat Kirkham shows in his forthcoming book on Bass (co-authored with Bass' daughter Jennifer), the legendary "visual communicator" also applied his graphic wizardry to album and book covers, typefaces, packaging, retail displays, a hi-fi system, toys and a postage stamp.

"... A superb guide...." --Wall Street Journal

"...the first major book on his work....the book paints an engaging picture of Bass as a vigorous, highly disciplined man with a gift for friendship and sense of fun."--The New York Times, and this same review by Alice Rawsthorn also appeared in the INTERNATIONAL HEARLD TRIBUNE.

About the Author
Jennifer Bass is a graphic designer and artist. She has worked at CBS Television in New York and at Sussman/Prejza & Company in Los Angeles. In 1994, she and her husband, Lance Glover, opened their studio, Treehouse Design Partnership in Los Angeles, working in the areas of environmental graphics, identity and book design.

Pat Kirkham is Professor in the History of Design, Decorative Arts and Culture at the Bard Graduate Center for Studies in the Decorative Arts, Design & Culture, New York. She has written and edited a number of books, including Charles and Ray Eames (1998) and Women Designers in the USA 1900-2000 (2001).

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5 of 5 people found the following review helpful.
A fitting tribute to a great artist
By J. Merritt
One might fear that a book about a great artist spearheaded by one of his offspring would be overly personal and perhaps too adulatory. This book is neither. While it does certainly pay homage to Bass--as it should, because he was a giant of design--I think it's fair to say that Jennifer Bass and Co. have paid impressive tribute in a book as elegantly and engagingly laid out and designed as much of her father's work. The truly fascinating part of this book for those of us who came to Saul Bass through his film credits is to discover his origins and his amazing body of work as a designer. He ranks just barely below Rand as a founding father of graphic design in the 20th century, and this book offers a wealth of examples of his successes both in marketing/advertising and as a filmmaker and titleist. (And carrying it around borders on a workout; it must weigh nearly ten pounds.)

The price tag may seem a little high, but trust me it's worth every penny.It's a beautiful book that will be fun for Bass' already knowledgeable fans, and informative (and fun) for those of us who perhaps did not already appreciate the important link between print and visual design in the 20th century and the important role this brilliant man played in bridging the two. Highly recommended.

43 of 54 people found the following review helpful.
Not quite a credit to Mr Bass
By Robin
A timely release about one of the great and influential designers of the last century and clearly Pat Kirkham has made this a scholarly work considering the amount of research involved. The title will most likely become the standard biography of Bass. Having said that I was disappointed to find the book had some editorial flaws in its presentation.

Millions of movie-goers are familiar with the stunning credits Bass created (sixty stills are included in a fold-out dateline in the back pages) from Carmen Jones in 1954 to Casino in 1995 and the book rightly devotes a large number of pages to credits and the marketing of these movies. My first disappointment is that a DVD was not included with the book. OK, I'll accept that this would involve a lot of extra work (and probably copyright fees to make the book even costlier) and it wasn't in the author's remit so the fall back position would be to show the credits in as much detail as possible: frame by frame to give the reader a feel of how Bass created these powerful opening movie statements. Unfortunately many of these credit stills throughout the book are treated more as individual images, in various sizes, rather than shown as a sequence of large thumbnails. Solana and Boneu's Uncredited: Graphic Design & Opening Titles in Movies [With DVD] book has a whole chapter on Bass credits and the pages work well. 'Anatomy of a murder' has thirty-two thumbnails, 'North by northwest' has twenty-four. In this book they get six and five.

Chapter six looks at the corporate work of Saul Bass and he worked for a lot of companies. The book's coverage is hardly comprehensive when this kind of design commission looks into every visual corner of a company. Mostly what is shown are a few samples: Fuller Paints gets five photos and a logo; Rockwell International three and a logo; Minolta two photos, two logos and five still thumbnails. These corporate pages throw up another disappointment I had with the book: presentation. Flick through the pages and it all looks clean and tidy but then start to read a chapter and I was aware of the large amounts of empty page space (working white as designers call it) where, as this is a book about a visual subject, images should be working much harder. These are pretty pages rather than practical pages that reveal the full potential of the images to the reader. A good example are two fold-outs showing sixteen logos to a page, actually they would have fitted easily on two pages but on four pages they should have been much larger without destroying the book's design integrity. A spread on AT&T (pages 330/331) has ten images and text that would easily fit on one page.

What I found absolutely fascinating were the fifteen pages of notes in the back pages. Predictably set in tiny type yet full of detail about Saul Bass, design and the design community he worked in.

The book's printing is excellent, a nice matt art for the 1484 images using an impressively fine screen (three hundred+) an embossed cover with the 'Bonjour tristesse' logo. 'Saul Bass' is certainly an interesting book but I thought the presentation didn't really display this wonderful designer's work to its full potential, especially his stunning movie credits.

9 of 10 people found the following review helpful.
King of Graphics
By Rob Hardy
Find the common element among these things: _Psycho_; United Airlines; Quaker Oats; Dixie Cups; _Goodfellas_; the Girls Scouts of America. I picked a grab bag, and I could have included a lot more, to show how diverse the work of Saul Bass was; he did graphics, and more, for all of them. There is no bigger name in graphic design than Saul Bass, and now there is a gorgeous book, huge and colorful as befits his career, _Saul Bass: A Life in Film and Design_ (Lawrence King Publishing) by his daughter Jennifer Bass, herself a graphic designer, and Pat Kirkham, who teaches decorative arts and design history. Flip through the 400 big pages here, and you are bound to find logos, posters, and movie title sequences you have seen many times; Bass's range and influence were astonishing. There is a bit of biography here, along with a relatively chronological summary of his work from his poster for his high school's open house through the poster for _Schindler's List_. The text is worth reading, and the authors have quoted generously from Bass's own thoughts on his life, work, methods, and output. As befits Bass's legacy, however, this is a picture book, and it is a treat for the eyes.

Bass grew tired of following formulas and "cramming as much illustration, type and hype as you possibly could into ads" in the early days, and eventually specified that he would not work on movie ads. In 1946, however, he realized he had to get out to Hollywood. Title sequences of the movies were conventional letters over conventional backgrounds, and sometimes theaters ran the initial credits over the curtain as it went up. Bass thought a film began at the first frame and deserved a mood-setting overture. His title sequences are famous for setting the tone of the film, and are among the best ever made, from the swirling Lissajous patterns of _Vertigo_ to the funny cartoons preceding _It's a Mad, Mad, Mad, Mad World_. Bass (and his wife Elaine, who gets much credit in this book for their joint efforts) had a "fade out" from making movie titles. He had a lot of corporate work to do, and was making his own documentaries and film essays (he also directed one feature film, _Phase IV_). He also found that directors were newly interested in using the title sequence themselves creatively, and perhaps this was a response to his own work. Nonetheless, he came back in the 1990s, working for among others Martin Scorsese (who writes the book's forward), for whom he did the admirable credits for _Goodfellas_, _Cape Fear_, _The Age of Innocence_, and _Casino_. Among the most interesting pages here are the reproductions of preparatory sketches leading to a final product. Bass would do perhaps 300 sketches for a single simple logo. Some of the pictures here show Bass getting ready to make a presentation of his logo work to a particular corporation - there are hundreds of alternative designs on the walls. Bass was a master of the presentation of the final design to corporate clients; he liked being "on stage," had excellent comedic timing and wit, and connected with each client individually. The presentation was the culmination of intensive work, starting with an analysis of what the company had done, its competitors, and its communication materials, and even enlisting market research. It is significant that Bass thought that one of the most interesting parts of his work was the interviews with one executive at a time. "I get to ask powerful and often interesting people about their work and their lives. It is in their heads that the real blueprint for the future exists or is being formed."

Bass was devoted to progressive causes, and did plenty of pro bono work; there are designs here for the ACLU, the Special Olympics, Boys Clubs, YWCA, and more. Bass had a devoted family, and people who worked for his firm remembered a dynamic, funny, intense man who loved his job. When they split off to make their own firms, he gave them his blessing - it was part of the creative process, and he had done the same thing himself. To see the many designs in this book is to appreciate that while his work was too diverse to have any one unifying esthetic, it was characterized by simplicity, distillation, and minimalism, and was always forceful because it was so concentrated. Revealingly, he was anxious with every new assignment; he told young designers that "the only difference experience made, he believed, was the knowledge that since one had managed to come up with good ideas in the past, there was good reason to believe it would happen again." He also said that considering present work is humbling "because no matter how much experience you have, the blank page is still terrifying." Maybe so, but he conquered any such fears countless times, with successes reproduced here on page after page of memorable, effective images.

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Mosaicos: Spanish as a World Language (6th Edition), by Matilde Olivella Castells, Elizabeth E. Guzmán, Paloma E. Lapuerta, Judith

It’s time to talk! … and have a cultured conversation.  Providing the truly communicative, deeply culture-focused approach instructors believe in along with the guidance and tools students need to be successful using a program with highly communicative goals—with Mosaicos, there is no need to compromise.  Recognizing the primacy of the relationship between culture and language, the new Sixth Edition of Mosaicos places culture up front and center, and everywhere in-between!

  • Sales Rank: #101403 in Books
  • Published on: 2014-02-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.80" h x 1.00" w x 8.10" l, .0 pounds
  • Binding: Hardcover
  • 624 pages

From the Back Cover

It’s time to talk! … and have a cultured conversation.  Providing the truly communicative, deeply culture-focused approach instructors believe in along with the guidance and tools students need to be successful using a program with highly communicative goals—with Mosaicos, there is no need to compromise.  Recognizing the primacy of the relationship between culture and language, the new Sixth Edition of Mosaicos places culture up front and center, and everywhere in-between!

About the Author

Elizabeth E. Guzmán is the Director of the Elementary and Intermediate Spanish Language Program at the University of Iowa. Previously, she served as Language Coordinator at St. John’s University/College of St. Benedict, Director of the Spanish Program at Yale University, and Coordinator and Co-Director of the Elementary and Intermediate Language Program at The University of Michigan. In her native Chile, she supervised instructors of English as a Foreign Language. Ms. Guzmán received her B.A in English from Universidad de Santiago (Chile) and her M.A. in English as a Second Language from West Virginia University, and then pursued doctoral studies at the University of Pittsburgh. She is a co-author of Pearson’s Unidos, Identidades and several earlier editions of Mosaicos.

 

Paloma Lapuerta holds the title ofProfessor of Spanish at Central Connecticut State University, where she teaches courses in Spanish language, culture, and literature. She has over twenty years of teaching experience at higher institutions around the world, including Spain, Switzerland, South Africa, and the United States, where she has taught at the University of Michigan, Dartmouth College, and the Middlebury College Spanish School. She completed her Licenciatura in Spanish Philology at the University of Salamanca, and she holds a Ph.D. in Spanish literature from the University of Geneva, Switzerland. She has published numerous articles and a book on Spanish culture and literature. She is a co-author of Pearson’s Unidos, Identidades, La escritura paso a paso, and earlier editions of Mosaicos, all published by Prentice Hall.

 

Judith E. Liskin-Gasparro is a professor of Spanish at the University of Iowa, where she teaches courses in second language acquisition, pedagogy, and Spanish language. She is the co-director of FLARE (Foreign Language Acquisition Research and Education), which offers an interdisciplinary doctoral program in Second Language Acquisition, and she was formerly the Director of the Elementary and Intermediate Spanish Language Program. Previously, she taught at Middlebury College and worked as a test development consultant at Educational Testing Service. She received her A.B. in Spanish from Bryn Mawr College, her M.A. from Princeton University and her Ph.D. from the University of Texas at Austin in Foreign Language Education. She has published articles and books on language learning and teaching and has led many workshops for language teachers.She is a co-author of Pearson’s Unidos, Identidades, La escritura paso a paso, and earlier editions of Mosaicos, all published by Prentice Hall.

Most helpful customer reviews

2 of 2 people found the following review helpful.
The relationshipthat the author has with Pearson language labs should ...
By Amazon Customer
The relationshipthat the author has with Pearson language labs should be scrutinized very carefully. I
I have been. consistently frustrated by the manner inwhich they approach helping students to learn. Hours are consistently spent working out answers to the exercises. To add to the dilemma is the fact that their resource personnel, in some cases, do not speak Spanish and/or do not have the know how to help students reason out why they have received partially correct responses. This is an abbreviate summation of my problems with the program. If you wish to speak to me further on this product feel free to call me at 201 997 5165.

1 of 1 people found the following review helpful.
Everything came great. No problems at all
By Amazon Customer
Everything came great. No problems at all. However, I had returned the rentals back to the address on July 29. It should have arrived on the first of August. I kept getting emails saying I still have to ship my textbook before the deadline. I wanted to check in with that.

1 of 1 people found the following review helpful.
Not the best Spanish book
By dmseifer
This Spanish book could have been written better. I used this book for Spanish One and my professor was constantly putting it down and pointing out errors in the book. It did help me to learn some basic Spanish, but it definitely wasn't the best.

See all 7 customer reviews...

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[C720.Ebook] PDF Ebook Mosaicos: Spanish as a World Language (6th Edition), by Matilde Olivella Castells, Elizabeth E. Guzmán, Paloma E. Lapuerta, Judith Doc

Jumat, 17 Januari 2014

[N218.Ebook] Download PDF Be Mine, by Sabrina James

Download PDF Be Mine, by Sabrina James

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Be Mine, by Sabrina James

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Be Mine, by Sabrina James

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Be Mine, by Sabrina James

Just in time for Valentine's Day comes a funny, fresh novel from Sabrina James!

Valentine's Day is fast approaching at North Ridge High! And this year, the school is sponsoring a "Most Romantic Couple" contest. Everyone wants to win - including Jennifer, who's not going to let the fact that she doesn't actually have a boyfriend stop her!

Romantic twists and turns and comic mishaps abound. Will the proper couples be renunited in time for the Valentine's Dance?

  • Sales Rank: #1957498 in Books
  • Brand: Point
  • Published on: 2009-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.10" h x 4.10" w x 6.60" l, .35 pounds
  • Binding: Mass Market Paperback
  • 368 pages
Features
  • Great product!

About the Author
Sabrina James is the author of many books, most of which feature romance, humor, and some sort of comical misunderstanding. Sabrina lives in New York, NY.

Most helpful customer reviews

3 of 3 people found the following review helpful.
What's your wish this valentine's?
By EllieJ
THe book is told by 3 perspectives, Jennifer, Eden and Natalie. Three completely different girls with one thing in common: Eden gets dumped by her boyfriend, Natalie's boyfriend keeps ignoring her and Jennifer has no boyfriend.
Theres a contest going on in her school of who will get voted teh most romantic couple on valentine's day.
It's mainly about Jennifer (atleast it starts off with her)
She overhears the most popular girl in school (claudia) telling her friends that she is sure to win the contest. Jennifer already disliking her opens her mouth and lies (a bad habit she has when she is around Claudia)telling Claudia that she is going to have some competition in the contest only problem is she doesnt have a boyfriend.
With teh(meaning her). Help of her best friend Violet she finds a boyfriend, not much like find more like asks Will (known as the Heartbreaker in school)to pretend to be her boyfriend until Valentine's day is over. He agrees.
And the stories develop around Valentines day.

Be Mine is a very sweet book. I would recommend it to anyone who wants to fall in love.

3 of 4 people found the following review helpful.
Good, but not great
By Amaia
"Be Mine" by Sabrina James is the next installment of the school year at North Ridge High. Like "Secret Santa", there are quite a few characters. The story focuses mainly on Jennifer, but brings the other characters together more than Secret Santa. All Jennifer wants is a boyfriend, and maybe to show up the school's mean girl, Claudia. Jennifer's mouth gets her in a sticky situation when she tells Claudia that she and her boyfriend are going to compete against Claudia and her boyfriend for Most Romantic Couple at the Valentine's Day dance. The only problem is that Jennifer doesn't have a boyfriend, but she won't let that stop her. Along the way, Claudia's two best friends can't figure out why Claudia's being so mean to Jennifer and realize that Claudia really isn't the type of girl they want to be friends with.
Be Mine was a good book, but I thought some of the character transitions were unbelievable. I did like that the characters were tied together more than in Secret Santa, but I would suggest reading Secret Santa over Be Mine.

4 of 5 people found the following review helpful.
Courtesy of Teens Read Too
By TeensReadToo
Jennifer has a bad habit of lying whenever Claudia's around. Not only has she made up a fake boyfriend, but she's agreed to bring him to Claudia's party on Saturday.

Now she has to find a boyfriend in a week and maybe compete for the school's most romantic couple.

She stumbles across the perfect boy: the heartbreaker. Revenge gets even sweeter when he's looking to settle a score with Claudia, as well.

Can the two of them pull off a plan to teach the Queen Bee a lesson on romance?

This sweet, enjoyable romantic tale equals a cross between Mean Girls and How to Lose a Guy in 10 Days.

Reviewed by: Jennifer Rummel

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Kamis, 16 Januari 2014

[Z900.Ebook] Download PDF Developing Your Counselling and Psychotherapy Skills and Practice 1st edition

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Developing Your Counselling and Psychotherapy Skills and Practice 1st edition

  • Published on: 1705
  • Binding: Paperback

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Senin, 13 Januari 2014

[B107.Ebook] Download PDF Are You My Mother?: A Comic Drama, by Alison Bechdel

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Are You My Mother?: A Comic Drama, by Alison Bechdel

From the best-selling author of Fun Home, Time magazine’s No. 1 Book of the Year, a brilliantly told graphic memoir of Alison Bechdel becoming the artist her mother wanted to be.

Alison Bechdel’s Fun Home was a pop culture and literary phenomenon. Now, a second thrilling tale of filial sleuthery, this time about her mother: voracious reader, music lover, passionate amateur actor. Also a woman, unhappily married to a closeted gay man, whose artistic aspirations simmered under the surface of Bechdel's childhood . . . and who stopped touching or kissing her daughter good night, forever, when she was seven. Poignantly, hilariously, Bechdel embarks on a quest for answers concerning the mother-daughter gulf. It's a richly layered search that leads readers from the fascinating life and work of the iconic twentieth-century psychoanalyst Donald Winnicott, to one explosively illuminating Dr. Seuss illustration, to Bechdel’s own (serially monogamous) adult love life. And, finally, back to Mother—to a truce, fragile and real-time, that will move and astonish all adult children of gifted mothers.

  • Sales Rank: #9667 in Books
  • Published on: 2013-04-02
  • Released on: 2013-04-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .78" w x 6.00" l, 1.05 pounds
  • Binding: Paperback
  • 304 pages

From Bookforum
It's through Bechdel's exquisite visual rhymes and riffs that Are You My Mother? knits together its many strings, with profoundly pleasurable results. . . . It imprints, magnificently, a curious mind's quest to know itself. —Sara Marcus

Review

"Are You My Mother is a work of the most humane kind of genius, bravely going right to the heart of things: why we are who we are. It's also incredibly funny. And visually stunning. And page-turningly addictive. And heartbreaking."—Jonathan Safran Foer, author of Extremely Loud and Incredibly Close and Everything is Illuminated

"Many of us are living out the unlived lives of our mothers. Alison Bechdel has written a graphic novel about this; sort of like a comic book by Virginia Woolf. You won't believe it until you read it—and you must!"—Gloria Steinem

"This book is not so much the sequel to Alison Bechdel’s captivating memoir Fun Home, as the maternal yin to its paternal yang. Bravely worrying out the snarled web of missed connections that bedevil her relationship with her remarkable mother from the very start, Bechdel deploys everyone from Virginia Woolf to D.W. Winnicott (the legendary psychoanalytic theorist who comes to serve as her quest’s benign fairy godfather) to untie the snares of a fraught past. She arrives, at long last, at something almost as shimmering as it is simple: a grace-flecked accommodation and an affirming love."—Lawrence Weschler, author of Everything that Rises: A Book of Convergences and Uncanny Valley: Adventures in the Narrative

"A psychologically complex, ambitious, illuminating successor to the author’s graphic-memoir masterpiece." —Kirkus Reviews, starred review

"[Bechdel's] lines and angles are sharper than in Fun Home, and yet her self-image and her views of family members, lovers, and analysts are thorough, clear, and kind. Mothers, adult daughters, literati, memoir fans, and psychology readers are among the many who will find this outing a rousing experience . . . This may be the most anticipated graphic novel of the year." —Booklist, starred review

"A fiercely honest work about the field of combat that is family." —Publishers Weekly, starred review

"Are You My Mother? offers an improbably profound master class in how to live an examined life . . . More moving and illuminating than Fun Home." —Elle

"The best writers, whether they are creating fiction or nonfiction, are trying to find out what makes people human for better and for worse. A taut, complex book within several books, Bechdel’s investigation of her relationship with her mother and the work of pioneering psychoanalyst Donald Winnicott offers the most articulate answer you’re likely to ingest. You’ll feel like Alice climbing your way out the jagged rabbit hole to limbo." —Library Journal

From the Inside Flap

From the best-selling author of Fun Home, Time magazine’s No. 1 Book of the Year, a brilliantly told graphic memoir of Alison Bechdel becoming the artist her mother wanted to be.

Alison Bechdel’s Fun Home was a pop culture and literary phenomenon. Now, a second thrilling tale of filial sleuthery, this time about her mother: voracious reader, music lover, passionate amateur actor. Also a woman, unhappily married to a closeted gay man, whose artistic aspirations simmered under the surface of Bechdel's childhood . . . and who stopped touching or kissing her daughter good night, forever, when she was seven. Poignantly, hilariously, Bechdel embarks on a quest for answers concerning the mother-daughter gulf. It's a richly layered search that leads readers from the fascinating life and work of the iconic twentieth-century psychoanalyst Donald Winnicott, to one explosively illuminating Dr. Seuss illustration, to Bechdel’s own (serially monogamous) adult love life. And, finally, back to Mother—to a truce, fragile and real-time, that will move and astonish all adult children of gifted mothers.

Most helpful customer reviews

62 of 63 people found the following review helpful.
This is not Fun Home 2
By morehumanthanhuman
A story about a dead parent has a beginning and an end. A story about a living parent is quite a different thing, especially if you know the parent will be reading the story and you're invested in their response. With all that, I am astonished and in awe of Bechdel's courage - not just to reveal herself so intimately, but to do the same for her relationship with her mother.

This is not Fun Home: A Family Tragicomic 2. It's much more complicated and diffuse. Bechdel's story about her father felt complete and symmetrical. This is much more distant and intellectual with the trailing off nature inherent to a story about two living people who continue to interact. Again and again we return to the image of Bechdel reading in this book . . . reading books about psychoanalysis, reading old correspondence between her parents, even reading transcripts of telephone conversations between her mother and herself (she would type what her mother was saying during the calls). She relates to her mother through reading and this central image tells us more about the brokenness of the relationship than anything else. Her mother, in return, will tell her about stories she reads in the New York Times that make her point instead of saying directly what it is she wants to say. There is little that is tactile or intimate about their relationship. The reader winds up thinking their way through the book in the same way that Bechdel has thought through her relationship with her mother.

In Fun Home, Bechdel used literature, concepts of sexual identity, and even mythology to explore and illuminate her relationship with her father. In this book, despite the forays into the work of Virginia Woolf (which, while interesting, seem to fit least easily into what is going on), she uses mainly the language and insights of psychoanalysis and therapy to explore the ways in which her mother has hurt and empowered her. And while this book lacks none of the detailed hyperfocus on her own particular past that one would expect, it comes across as a much more universal story than Fun Home . . . about the ways in which our mothers, in general, hurt and empower us - even if the specifics of our relationships with our mothers vary from hers.

Despite Bechdel's willingness to dig deep into her own emotions, the intellectualized nature of her relationship with her mother kept me at a distance for most of the book. The book engaged my brain quite deeply (there are a few exceptions that are moving, such as the scene about midway through the book when, as a young woman, she hangs up on her mother during a telephone conversation). Then, in the last few pages, it felt as if everything came together emotionally and I was moved to tears. Rather than being a deficiency in the book, I feel as if this was close to what she must have intended. To think, and think, and think . . . and then suddenly to feel so intensely.

What a gift.

198 of 224 people found the following review helpful.
"To be a subject is an act of aggression."
By Gregory Baird
Well this hurts. I wanted to love this book so much. I adore Alison Bechdel. She's incredibly smart, witty, analytical, and heartbreakingly honest--all qualities that have made Fun Home: A Family Tragicomic, her first foray into graphic memoir, a modern classic. It's one of my favorite books, not to mention one of my most frequently recommended titles.

Fun Home, if you'll indulge me for a moment, is the story of Bechdel's relationship with her father and her coming out process. Her father was many things: an English teacher, a funeral home director, an antique collector, a vigilant restorer of their family home, and a closet homosexual.
Bechdel strongly suspects that his sudden, mysterious death after walking in front of an oncoming truck was suicide. He could be distant, demanding, temperamental, and cold to his family. Writing Fun Home was (I imagine) like a therapy session for Bechdel, who hadn't come to terms with what it was like to grow up in the cold, dark household her father created, and who wanted to understand why her father made the decision to hide his sexuality. It works in large part because there's automatic tension between Bechdel and her father: he being emotionally distant and firmly closeted, she sensitive and determined to live her life out in the open. The emotional journey she undergoes in the process of writing it all out is cathartic--revelatory, poignant, and beautiful.

This is not the case with Are You My Mother? It has been said that the unexamined life is not worth living. Bechdel goes to the opposite extreme as she turns her focus to the relationship she has with her mother, who is still alive and is (understandably) conflicted about Bechdel's public airing of the family laundry. But instead of the tense narrative of Home, Mother reads more like a grad student's psychology paper. We follow her to countless therapy sessions and are subjected to passage upon passage from the works of Donald Winnicott, a celebrated psychoanalyst who was influential in the fields of object relation theory and the concept of the "good-enough mother," as well as Alice Miller's The Drama of the Gifted Child. The relentless introspection feels masturbatory.

Bechdel has a history of obsessive compulsive behavior and relentless self-inspection; she has kept a meticulous diary from a young age and, during a particularly bad period of compulsive behavior, her mother had to take dictation for these diary entries in order to keep Bechdel from writing all night long. "Don't you think," she argues, "that if you write minutely and rigorously enough about your own life you can, you know, transcend your particular self?"

The problem is that all this rigorous attention to detail has the opposite effect: instead of revealing, it obfuscates. There's meat to this story that we never get to savor. Bechdel implies that her mother favored her sons over her only daughter, and her mother agrees, but we never see an example of this. Her mother abruptly stopped kissing her goodnight when she was seven years old, but this highly traumatic event ("I felt almost as if she'd slapped me") is only really used as an anecdote. Bechdel makes a passing remark that when she went off to college she and her mother "hadn't touched in years," but nothing more is said about the matter.

Instead, we get a lengthy explanation of how she wasn't breastfed because, despite efforts, she wasn't getting enough nourishment from her mother's breastmilk. This is treated like a revelation: the catalyst of a relationship defined by disappointment and a lack of intimacy. Even if it's true, Bechdel seems oblivious to the fact that countless people who aren't breastfed grow up to be perfectly fine. My mother was unable to breastfeed any of her children, yet we all grew up to have healthy relationships (despite the stormy marriage our parents had). I know, I'm simplifying the point Bechdel is trying to make, but I think it serves as a perfect example of how her intense scrutiny gets in the way of actual revelation.

There's also a distressing amount of dream analysis--a very Freudian concept to be sure, but also the most specious form of self-introspection in existence for someone as obsessively detail-oriented as Bechdel. In one of Are You My Mother's worst moments, Bechdel dreams that her therapist takes a torn pair of her pants to sew a patch on them. This is also treated as a major revelation. "You were gonna fix the tear, which maybe means tear, too! You're healing me!" Bechdel exclaims to her therapist in their next session.

Throughout, Bechdel's mother remains an enigma--a shadowy figure lurking on the periphery of a book ostensibly about her. There isn't anything to love about her as presented here, but there isn't anything to loathe either. Toward the end we discover that the mother may have perpetuated the same crimes of ambivalence and distance that were committed against her as a child and as a wife, but this all-too-brief moment is the closest we come to any actual understanding. More than anything, she seems to be a prism for other, deeper hurts. Perhaps this book isn't so much about Bechdel's mother as it is about Bechdel's constant quest to find the acceptance she didn't get as a child and to locate a proper (good-enough?) mother figure. She certainly becomes dependent on each of her successive therapists for affirmation, desperately clinging to them as maternal figures. Bechdel even professes to have come to realize that whatever it was she wanted from her mother, she wasn't going to get it. It would also explain why she selected the title of P.D. Eastman's classic childrens book when naming her new memoir.

Even if that is the point, it doesn't make for a good read. Bechdel's dogged reasoning obscures far more than it reveals. It's like when you stare at something for so long that its shape begins to lose focus and all meaning is lost. There were many times in Are You My Mother? that I wanted nothing more than to give Bechdel a good, long hug and tell her that she should try letting herself off the hook every now and then. It must be impossible to enjoy life when you spend every waking minute worriedly questioning everything. Certainly it must feel exhausting.

Grade: C

22 of 22 people found the following review helpful.
Intricate and Amazing
By Colleen O'Neill Conlan
Well, Bechdel's mother says it--in these pages--after previewing several chapters--of this book-- pre-publication: "It's a metabook." It's a book about--among many things--the creation of this book about her mother, and her mother is commenting on the creation of this book about her. How meta is that?

A dream sequence opens each section, and is usually revisited with greater insight later in the chapter. Psychology and psychoanalysis play a massive role here, with Alison's sessions with two different counselors giving us an intimate and ongoing look into her personal struggles. Parallel to this is her self-imposed (and almost obsessive) study of the work of psychoanalyst Donald Winnicott. His books, his papers, his biography--all give her another lens to view her conflicted and evolving Self through.

Another Bechdel feature is how she refers to and draws on other literature and writers: Virginia Woolf, Adrienne Rich, and a fabulous aha moment with Dr. Seuss.

And mom. A gifted actor, a stunted writer of poetry, a woman married for many years to a closeted gay man, and a mother who learned from her own mother that "boys are more important than girls." There are some heartbreaking moments here (I won't share and spoil it). At times mom seems to purposely seek to diminish her daughter by referencing other authors, other memoirists, or other cartoonists, understandably triggering envy. And sometimes she seems to do this unconsciously. Not sure which feels worse when you are on the receiving end. On the other hand, there is absolutely a bond here. The two speak often by phone, visit, do a trip to the city together. So in their own ways, they do keep trying.

The book itself slips back and forth through time, and it's confusing at first to feel rooted in the narrative. Younger Alison looks very much like older Alison; a couple girlfriends look similar, even the two therapists resemble each other. Sometimes the action focuses on Fun Home, her earlier book about her father, and sometimes it's centered on this book-in-the-making. It keeps folding in on itself again and again, then opening back up, only to be refolded another way, like origami. Next thing you know, you have a beautiful and intricate crane. It all comes together in a spectacular way, so stay with it.

I've got to comment on the artwork. As I mentioned, each section opens with a dream. They end with a tight close-up in a thick black frame. The details in the cartoons--the personal artifacts on her desk, the tree outside the therapist's window, the book and movie titles--are worth slowing down for. And I love the addition of color here! All red and variations of that color. Bloody reds, clotted reds, muddy pinks, muted mauves, all very effective. When Alison talks to her mom on a land line, it's red like a Cold War presidential hotline linked to Russia.

It can't have been easy to write a book about someone you love who is still living. Her mother's sense of privacy is embedded in many of these pages, and this is a relationship that they are both continuing to co-create, off the page. This isn't a revenge memoir by any stretch. It's very thoughtful, very careful, and very brave. I'm sure it treads a space that makes both mother and daughter a little squeamish, at times. Ultimately, it's a loving exploration that ends on a sweet and generous note. I loved it. I even loved the dedication.

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Jumat, 10 Januari 2014

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[(Be Prepared: A Practical Handbook for New Dads)] [Author: Gary Greenberg] published on (June, 2004), by Gary Greenberg

  • Published on: 2004-06-21
  • Binding: Paperback

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Senin, 06 Januari 2014

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iOS 8 App Development Essentials - Second Edition: Learn to Develop iOS 8 Apps using Xcode and Swift 1.2, by Neil Smyth

This is the Second Edition of iOS 8 App Development Essentials. This edition has been fully updated for Swift 1.2 and Xcode 6.3. Beginning with the basics, this book provides an outline of the steps necessary to set up an iOS development environment. An introduction to the architecture of iOS 8 and programming in Swift is provided, followed by an in-depth look at the design of iOS applications and user interfaces. More advanced topics such as file handling, database management, in-app purchases, graphics drawing and animation are also covered, as are touch screen handling, gesture recognition, multitasking, iAds integration, location management, local notifications, camera access and video and audio playback support. Other features are also covered including Auto Layout, Twitter and Facebook integration, App Store hosted in-app purchase content, collection views, Sprite Kit-based game development, local map search and user interface animation using UIKit dynamics. The key new features of the iOS 8 SDK and Xcode 6 are also covered, including Swift playgrounds, universal user interface design using size classes, app extensions, Interface Builder Live Views, embedded frameworks, CloudKit data storage and TouchID authentication. The aim of this book is to teach the range of skills necessary to build apps for iOS 8. iOS 8 App Development Essentials takes a modular approach to the subject of iOS 8 application development for both the iPhone and iPad, with each chapter covering a self contained topic area consisting of detailed explanations, examples and step-by-step tutorials. This makes the book both an easy to follow learning aid and an excellent reference resource.

  • Sales Rank: #600886 in Books
  • Published on: 2015-04-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.87" w x 7.50" l, 3.07 pounds
  • Binding: Paperback
  • 826 pages

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6 of 6 people found the following review helpful.
A great resource for those looking to get into Swift from another OOP language
By Shields
While I do not program professionally, I have been writing code as a hobby for more than 20 years. I started with VB 3 through 6, and then progressed into C# by 2002. Several years ago I tried to pick up Objective-C, I dabbled a bit with it, but could never really get to that ah-ha moment. It just never felt natural to me.

When I heard that Apple was releasing a new language called "Swift", for OS X and iOS application development, I must admit I was a little skeptical that it would be any better than Objective-C. After looking at some code examples in Apples excellent documentation, and how they have updated the Xcode IDE along with addition of "Playgrounds" feature, I was more than interested to give this new language chance.

I pick up the Kindle format of this book last month on my iPad. I have been going through the chapters of this book in my spare time, and typing out the examples using Playgrounds which allows me to get instantaneous feedback on the sections of code I am studying.

I am only about 1/3 through this book, but have it open for study every chance I get. I find it to be well written and flows nicely for an intermediate programmer like myself that is already familiar with Object Oriented programming fundamentals in a language like C#, or Java.

Neil Smyth's writing style I find to be clear, concise, and to the point. As I stated previously, I'm approaching Swift from a C# perspective, I know what functions, variables, conditional statements and objects are, and how they work. What I needed was book to help me map the knowledge I have of C# fundamentals, to how it works in Swift and Xcode.

This book "iOS 8 App Development Essentials", is proving to be a valuable resource in helping me with my desire to learn Swift and iOS application development. I highly recommend this to anyone already familiar with Object Oriented programming fundamentals looking to jump into iOS development.

6 of 6 people found the following review helpful.
Extremely useful for iOS app developers, especially the tutorials, but also the conceptual content
By microIT Infrastructure, LLC
Neil Smyth has done it again. I've used his iOS references/tutorials throughout successful iPhone app development from iOS 7 to iOS 8. Good writers -- you know, ones who can SPELL, write a complete and correct sentence, understand punctuation, etc. -- are awfully hard to find nowadays, especially in tech. He organizes his content into a most meaningful flow and hierarchy of iOS (and Xcode) subjects that is natural. He starts with the basics and adds detail, building you up to understanding entire concepts, and how they relate to other concepts. Most importantly, he walks you through actual app development with some of the most well-written, well-illustrated, and aptly annotated tutorials available today (except perhaps, those by Ray Wenderlich). There's no better understanding than doing. Great work! Great reference!

6 of 6 people found the following review helpful.
Better explanations than most
By DB
I have purchased several resources to assist in learning Xcode for Apple development. This is far and away the most helpful. All the notes I took from other books show up as short chapters in this one. Smyth explains what is going on behind the scenes where many books just show how to do something. Analogy: This book explains physiology where others describe anatomy. Without knowing how things work, the developer is left to debug by divination. This book helps understand what and why. I am going to supplement my Kindle version with a hard copy for my desk.

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